I’d be interested to hear what newsagents do with these bagged discounted magazines from Bauer. While I understand the publisher’s position is that they grow sales, I don’t see any evidence of that in the data.
I rely on our loyalty program to drive sales based on the reward for customer loyalty. It works – far better than these bagged magazines.
I’ve supported the bagged magazines over the years with placement with the main titles and promotion in discount locations. I don’t give them prime position as I don’t want to detract from full price sales. If I was compensated with full margin then I might.
What do other newsagents do with these bagged magazines?
These bagged weeklies – being mostly one-offs and therefore without sales history – are displayed with the weeklies, but not in prime position. Generally speaking, the price point gets some people, but the regular buyers of the weeklies here seem to prefer to go with just their favourite title.