We are filling our shelves with products purchased at the recent trade shows we have attended. One range we are particularly excited about from Think Fun. It’s a range of fun, educational toy products that represent their name … these products are FUN.
I’ve written recently about the importance of happy , fun and optimistic products. They present a good message to shoppers. It takes the pitch away from the price pitch that the majors tend to focus on.
Actually, thanks to our recent buying our newsagency feels very happy. Customers are noticing.
The other benefit of the Think Fun range is the margin. They will help us get to the above-average GP we want for our newsagency businesses. This is where marketing buying group is key to unlocking additional points a single store may not be able to access.
the average retail newsagency GP is 28% to 32%. This does not cut it any more. We all need to be chasing 50%. We need to chase this with net traffic generating products and not so much with products that rely on existing, often declining, traffic.