We have been enjoying good sales of Peppa Pig products for some time. Now, thanks to a new range of products in-store, we are set to generate more traffic and sales from Peppa Pig.
This is another example of the importance of brands to our businesses. Good brands generate traffic for us and generating traffic is vital as other key traffic generators do not generate the traffic they used to.
There is no big new traffic generator for newsagents but there are plenty of these smaller, valuable, traffic generators – such as brands like Peppa Pig. Thanks to more suppliers being prepared to sell to newsagents we can play in this space, leveraging well established and popular brands to bringing new traffic to our businesses.
Every trade show and product buying opportunity we attend we look for brand-name products we can add to our mix to make our newsagency more appealing to shoppers who are not currently regulars with us.
We currently have the Peppa Pig display at the entrance to our magazine department.
I was speaking to a colleague here who struggled to find Peppa Pig from the major retailers for her niece so eventually bought it from the UK and had it posted over.
Might be worth advertising your availability of it to a wider audience.
Onto it Niall. Peppa is a stand out brand, one that generates its own traffic.
Is peppa pig big in target and big w stores?
If they do it’s not affecting us. We attract different shoppers.
The newsagent Peppa range is different to what you find in mass.
Thanks Rob, I’ll add it to my to do list.