A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Inspirational gifts sell

We have expanded our range of inspirational gifts and homewares and are thrilled with the result. Shoppers are commenting and buying! What is interesting is that the customers span generations. We had assumed these would be purchased mainly by older shoppers but have been surprised that people as low as their early twenties purchase these – for themselves and older people. We need to stop assuming how our customers will behave.

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Gifts

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