The Australian Financial Review is the newspaper I am most likely to purchase if I purchase a newspaper. As I have mentioned here before, it’s the most on-target and consistent newspaper I’ve seen. So, I was keen to see the new look product.
I’m impressed. The redesign has resulted in a better product. To me, it feels more substantial – less like a daily newspaper and more considered.
Given that I can and do access my news via digital platforms, I find myself looking to print based product for analysis and opinion I can’t digest on the fly. The re-design of the AFR feels like these are more in focus. It’s a good looking product.
I am happy to see Fairfax investing in its print product. The extent of their investment across three mastheads in recent weeks should encourage all of us who derive income from selling them.