I was in a department store recently and noticed these colourful shoelaces at the counter of the shirt department. The placement struck me as odd and then i realised it was genuis. Give the customers the unexpected and they will notice it more.
Many newsagencies offer the same at the counter, maybe so much so that it’s noticed that much. What if you tried something completely different, ridiculous even? maybe it would be notices and purchased. There is only one way to find out.
We often complain that customer are store blind in our shops – maybe we make them so by not being creative in our displays and placement.
Recently we had some spud guns that we purchased for Xmas sales that just did not sell so finally we placed them at the counter we have a shelf just in font of the counter (that the oldies love putting their hand bags on) still no sales , moved them up a whole 30cm onto the counter and sold in lots 3 or 4 depending on how many grandchildren they have and the end result is sold out in a couple of days . The reason i mention this is because we would normally have thigs like note books book marks etc on the counter and these things worked a treat