The Sydney CBD has plenty of these billboards up today promoting today’s issue of The Daily Telegraph, yes today’s issue. They look terrific. I like the campaign. It promotes the relevance of the paper. It reminded me of some countries where they put the front page up as a poster and people gather to read. I saw several people reading these today.
Thankfully there wasn’t a ad covering any editorial.
Same in Brisbane with the Courier Mail. Really eye catching but not a word to the Newsagents around that they may see an increase in sales. No doubt it will be in the marketing bulletin for this month that we get at the end of the month.