I’ve found that placement of items targeting an occasion works better for some situations than keeping products together by brand or supplier.
Take aged birthday items, like these items for a 21st birthday. They work better in this display than placed by supplier – i.e. all glasses together and all frames together.
This type of placement tells our shoppers that we have the opportunity covered. It also helps them purchase more than one item from the range. Oh, and it makes shopping easier.
Placing by brand, and not occasion, makes it harder for shoppers to shop and this will discourage some – especially guys.
If a product is not working for you, think about how you are treating it – is it displayed and placed for success, are you managing the product with pride? I’ve seen situations where product failure is driven by poor shop-floor placement.