The latest issue of Mollie Makes took less than a week to reach a 75% sell-through. We’re increasing our standing order again. This title generates traffic as shoppers come to us seeking it out. These same shoppers purchase other items. It’s an excellent example of a magazine delivering margin dollars beyond the 25% of the cover price newsagents often would think of.
There is money to be made from magazines.
Your Mollie Makes is different to my Mollie Makes! Did you get new ones this morning?
Theres an AirFreight version too (current one in Mar’k picture) which arrived lasr Friday, issue 24. In the seafreight version #22 came in today.
Good title, selling nicely here.
Wednesday.
Our customers love both editions of Mollie Makes. These customers also seem to like it’s sister magazine The Simple Things which also comes in sea freight and air freight editions.