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Looking for the Ellen sales bump

We are promoting the latest issue of The Australian Women’s Weekly, with Ellen DeGeneres on the cover, in several places including this frot of store display.

Melbourne is in the grip of Ellen fever with news related to her dominating local media this week. Ellen’s wife is Victorian and that provides a local connection with her and media reports about her.

I have high hopes for this issue of AWW. We’re embracing the opportunity.

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  1. peter stewart

    on a slightly related note, it this the first openly gay person ever on the cover of AWW?

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