The survey I ran on the weekend produced a not unexpected result from the 93 participants – showing that newsagents do want direct publisher engagement, more commercial focus and a resolution of supply issues – so they can sell more newspapers.
It’s a pity that newspaper publishers don’t share the same goals as newsagents.
You can see more survey results here. I will publish responses to the last question – What marketing initiatives or incentives would you like from newspaper publishers to help you sell more newspapers? – later.
Over to you newspaper publishers. You have a willing retail channel here, one you have neglected to engage with and one which could increase sales of your products.