This is the start of our Easter 2013 display before we add any eggs or related product. The display connects with our commitment to and success with plush – a commercially important department (yes, department) for us.
We have some other elements to add – what’s in the photo is a start.
The display was created by two guys in our newsagency business. I mention that to note that anyone can create a display. Yesterday afternoon, as this was completed, shoppers were walking across the mall to see it – commenting how much they liked it.
The fake grass and picket fence make the display, providing context for the animals corralled.
Just out of the shot on the left is our range of Easter cards.