The New Zealand Herald tabloid size looks good

I got to see The New Zealand Herald tabloid size yesterday for the first time – even though it switched from broadsheet late last year.

The newspaper is better for the move in my view. Not only have they done a good job maintaining the quality feel of the newspaper (this is a title no nasty publisher campaigns or junk stories here) – they have created a fresh, clean, design with a terrific masthead well suited to the size.

I don’t know why broadsheet titles like The Age and The Sydney Morning Herald have not moved sooner. From a retail perspective tabloid newspapers are easier top promote and sell.

Click on the image to see a larger version.