With a window between major seasons requiring chunky shop floor space we have taken the opportunity to promote Beanie Kids at the front of the newsagency, facing into the mall. The result is a boost in sales. Indeed, the result is a reminder of the value of moving stock around – reminding shoppers what you have in-store.
Besides the traffic Beanie Kids attracts, I love the value of the brand. I think brands are important to newsagents … our channel was built on some major brands and shoppers still respect us for some of these brands today. Where possible, we choose brand name products over generic.