We have had our Easter cards out since immediately after Valentine’s Day and just as well based on sales so far. We are quietly confident of another good season with easter card sales up on last year.
While a relatively small season, Easter is a card opportunity newsagents can do well in since supermarkets and others tend to focus on the eggs – undercutting each other.
We have our display unit at the front of the store as a traffic driver. You can watch people and see the placement work.
Easter card sales are a very hard pitch for us. A young demographic make them a less relevant product to our customers.
Gift bags are a different story – they are an easy pitch if the design and range are right.