Here is how we have been using the highly successful Cake Decorating partwork to drive sales of other titles. We have the partwork at either end and have placed six pockets of food themed titles in the middle. While titles like Better Homes and Gardens sell exceptionally well elsewhere, this additional location is an opportunity to grab extra sales.
While magazine sales are declining in many newsagencies, newsagents who obsess about product adjacencies and engage in co-location can achieve an increase in sales. This is where we can shine and prove our credentials as magazine specialists.
If we act in an average way magazine sales will fall.