From Ad News Australia comes this terrific report and video about a trial using heads of key brands in Europe, testing their newspaper interaction. Watch the video.
Makes me feel good. Also helps me look at newspapers in a different light for a moment.
Love it! So is this for Aussie TV?
No it was made for Europe unfortunately.
I love the ad, from a fun perspective. It would best be shown to advertisers as it says to them the power of a newspaper to hold the readers attention. However to the reader for me it says look what you could be missing out on in life by burying your head in a newspaper.
Actually had me laughing out loud. Love it.
Mark, that is gold!!!! Absolutely brilliant.
Thank you for sharing it. Now I am going to share it via twitter and my facebook pages…
Wow, how great is that???
Great find – thanks for sharing Mark.