I’ve heard from Pacific magazines that the latest issue of Women’s Health magazine is selling very well. The Michelle Bridges cover story – 12 week body transformation – is working a treat and driving an excellent lift in sales.
Michelle Bridges last night was promoting Women’s Health in her live web chat and encouraging people to go out buy a copy of the magazine. In addition to the aisle end display in the photo, today we have stock placed at the main sales counter and several copies with our weekly magazines.
The success of the cover story is also driving an increase in social media engagement for the Women’s Health title with excellent growth in Facebook likes and comments. This tells us that this latest issue is ideal for newsagents to promote using social media.
The excellent, early in the on-sale, sales growth is a perfect reason for newsagents to act now and get part of the excellent additional interest in Women’s Health.