This photo shows part of our Valentine’s Day display in one of my newsagencies. The table runs back two and a half metres and is stacked with a broad range of plush for all sorts of Valentine’s Day gift giving occasions.
The display has been up just a few days and already sales are strong. This is in part due to the success we had through Christmas with the large Beanie Balls. We know they sell in our area so we are riding off the back of that knowledge with our choice of the ladybug Beanie Ball as our hero product for Valentine’s Day this year.
I have high hopes for Valentine’s Day for card and gift sales. Right now, our focus is on the gifts. While our cards are out, they are not at the lease line, facing into the mall, as the plush display is.
We are really happy with our range form Hallmark. They have nailed it this year, its already selling well.