Jamie Oliver launched his new YouTube food channel Monday. Called Food Tube, the channel provides a platform of direct to consumer contact for Oliver. It’s a move that demonstrates further disruption for the television networks and underscores disruption everyone involved in media production an distribution can expect. Read more here.
But Jamie still wants me to display his magazine on the shelf and then pay for the returns of the unsold copies as his fans go on you tube, all at my cost, does not add up to me sorry.
If publishers want direct to market then we will not be using our resources to fund their adverts.
Jamie does not sell hear i stopped stocking it ages ago .
Same here Shauns. Sold so few Jamie mags the distributor stopped sending, Haven’t sold a Donna Hay for at lest 2 issues.
Me think the whole celebrity chef thing is on the brink of dying because there are too many of them and they ain’t as famous or exciting as they think.
The thing is, we will see more of this. My measure for action on any title in my stores is whether it’s paying its way. Once that changes…
Don’t think we’ve ever sold more than one or two copies in total. Not a visually appealing magazine yet his books have always been popular. Had I stocked his book 15 minute meals late last year we would have sold squillions. So many customers asked for this book after watching his show.