We are featuring the latest issue of Mollie Makes magazine at the front of our craft section. We are still growing sales, chasing our capacity for this title. I suspect we are barely half way there based on interest expressed after we sell out.
Mollie Makes magazine is the ultimate special interest title. My experience is that it generates new traffic for us as shoppers come in to purchase the title having been recommended by friends.
I am concerned that the damage done by oversupply is causing newsagents to pass on opportunities presented by special interest titles such as Mollie Makes. If I am right then shame on those who have dilutes and even killed the passion of newsagents for magazines.
If you haven’t given Mollie a go, get on board, she has been one of our success stories. Another title that has potential is The Simple Things, GG as well.
We stocked Mollie after a customer requested it. It’s not taken off yet but we will keep it for a while. May, some other great titles we have only recently been getting are Slow (GG) and Good (NDC). Don’t know how popular they will be but it’s good to get something different.