We have had stock of our remaining tattoo themed calendar, Lady Ink, with our tattoo magazine titles. This is where those interested in tattoo related products will browse the most.
The nature of today’s newsagency is such that success will come from many small steps rather than one or two much bigger steps.
Obsessively chasing special interests, like tattoos, is what will deliver in return traffic and deeper baskets.
We did the same for a couple of months without success but seeing as this calendar did not sell for us from among the calendar display either it may just be one that didn’t work with our customers. Go figure, as we sell tatt mags fairly well.
Mark – In a few days Inked Australia’s January /February issue will go onstage and this will have a free Inked Girls calendar with every magazine.
We will be pushing this our 88000++ Facebook fan page driving people directly to Newsagents, if anyone needs additional stock or is short supplied they can email me directly at nick@cmma.com.au and I will happily sort them out.
Many thanks…….
Onstage??? No obviously meant on sale!
Thanks for the heads up Nick. I am in a regional area and stock a good range of tattoo magazines, including yours, quite a few on “putaway” only because we chat to our customers and offer the service. I will watch out for your issue and get it front and centre when it arrives.
We have most of our tattoo magazines near motorcycles, but I am thinking of adding in a few computer/arts/graphic mags into this area too. Anyone tried this?