Click here for a PDF of a blue Boxing Day Sale poster. Click here for a PDF of a red Boxing Day Sale poster. The artwork was created by my newsagency software company for free use by any newsagent.
Boxing Day is expected to be huge in Victoria this year. It’s a market where the Boxing Day Sale tradition has been around for many years. We embrace it with gusto. We bring in some stock especially. We dress the store. We aggressive mark down the items we want to move.
The keys with any Boxing Day Sale are:
- Offer genuine bargains.
- Go out with your best offers right away.
- Make the price easy to understand (half price is easier than 50% for some shoppers).
- Quit old stock, keep marking down to move products with speed.
- Know what is next for the space and the business.
- Give the shoppers you attract a reason to come back … a flyer or a coupon to entice then to return.
Boxing Day success depends on excellent and timely shop floor management, making decisions to move stock based on placement and price. It’s hard delivering, usually, good rewards.