I was able to pitch this magazine, How to DJ, to a shopper yesterday who was looking for a gift for his son who was into music and nothing else. He needed something extra. The guy liked the magazine as it showed he understood his son’s passion.
It’s pretty cool when we can demonstrate our relevance like this – by having a personal conversation that helps someone validate themselves. It’s a magazine specialist newsagent point of difference and reinforces the, for me at least, the value of this category in our newsagencies for years to come.