Something to think about for marketing your newsagency next year. What knowledge do you have that adds value to what you sell that, in turn, makes shopping with you more valuable.
While other shops sell magazines, cards and stationery, we have a personal connection with our products and our customers. We need to find more ways to show this off, to promote our personal point of difference. This starts with us leveraging knowledge.
While Officeworks, for example, spends considerable sums advertising customer service, newsagents can go a step further and actually deliver it on the shop floor … many do this every day already.
I think retail in 2013 will depend more on points of difference that are valuable to shoppers. We can excel in this compared to major retailers. Value is what will bring shoppers back.
This is also a point of difference for us with online stores and we must take full advantage of it.