This section of our magazine department for alternative women’s magazines is very important to us. While each title is valuable, the collection is even more important. It makes a statement to the target shopper and helps drive purchases of more than one title in a basket.
Newsagencies don’t have planagrams and it is not uncommon for these titles to be mixed around in the women’s magazine section. We don’t let that happen because we understand the value of adjacencies.
Newsagents who see themselves as magazine specialists needs to do this work, to make sure that they have titles adjacencies that actually drive sales. That’s what we have done here with our alternative women’s magazines.
Our core magazine competitors in this shopping centres are major retailers and one other newsagent. Our magazine offer is the best because we are obsessive about what we do. Obsessive in a good way. We are proud of our offer and the value we bring to the category.