We are promoting the iPhone for Beginners magazine and the The Independent Guide to the iPhone5 Magbook as ideal Christmas gifts this year. The work in a broad range of situations so pitching them as Christmas gifts makes sense.
Newsagents have an opportunity to significantly grow magazine sales in the lead up to Christmas. We have an opportunity to achieve some stickiness into 2013 from this sales surge as gift recipients come back to try the title they were given again.
We are taking the opportunity to slip a bookmark into the magazines as a service and for self promotion.
The bookmark idea is great!
We thought so too.