We have enlisted Sheldon from the Big Bang Theory hit TV show to draw attention to our men’s magazine area right at the rear of the store. This is another of the cardboard cutouts from the range we had success with during Halloween.
We chose Sheldon from the mix of life-size cardboard cut-outs in stock because of the popularity of the show among males and because no other store in or near our centre will have this life-size Sheldon cut out. It’s a perrfect gift for fans of the show and an ideal beacon to draw shoppers, particularly male shoppers, to the back of the store … once there they will see magazines we think they will like.
Playing with products that challenge the traditional newsagency model is important for us for our future.
For any newsagents interested, we sourced the cardboard cut-outs from: Alternative Distribution Pty Ltd in Victoria – 03 9334 5857. FYI, I don’t have a deal with them.
How much do these retail for Mark?
Have a Look at the web site there are some pretty good ones there ,I can see me buying one or 2 just for the kids .
And a merry BAZINGA to you all.
Our son is a physicist (spelling?) so we love sheldon.
Love these, over the years have had a Shane Warne and a Barbie, courtesy of magazine distributors.