Just when we thought we were at capacity for One Direction product, more official One Direction arrived. We’d forgotten about these. We have them in this display unit at the counter as well as on the wall of One Direction product we have in-store.
I like the consistency of branding of all the items and the unit itself.
Having a complete packaging like this makes display easier and helps guide shoppers to purchase more than one item at a time.
Our two approaches with the 1D product are to fans and to those buying gifts for fans. This is working well for Christmas buying especially.
One D barely registers in mt Newsagency, now Horse Deals, that is another matter.
Mark, are those from GNS?