Every shopper leaving your newsagency should be given a DL size flyer with gift suggestions. Change it each week. This week, start with Kris Kringle gifts (for office parties and community group Christmas events). Next week focus on, maybe, gifts under $20. … and so on.
Creating the flyers will take a couple of minutes. They don’t have to be fancy. Slip them in newspapers and magazines at the counter during the sale as a bookmark. Put them in your bags too.
For a tiny investment you could drive some additional Christmas purchases.