Here is another photo from the new style newsagency in which I have a half share. This photo shows part of the card department. You can see from the fixtures on the wall that we are using more space to display each card. This is exactly what we wanted on this feature wall, we are giving these products a better opportunity to work.
From the outset we said we wanted the best card department in the large shopping centre. Achieving this is a combination of range, fixturing and customer service. Early indications, eight days since opening, are that we can expect the card department to work very well for us.
Footnote: opening this new store is evidence of how I feel about retail … positive, worth investing in.
What a terrific looking card display, very clean and beautifully presented.
Great idea to display more of the cards on the wall; normal fixturing just doesn’t do premium ranges any justice.