Subscribers to OurDeal were offered a year long subscription to Vogue magazine yesterday at 40% off the cover price.
Activity by some magazine publishers chasing subscriptions has increased. Their view would be that locking someone in for a year is more valuable to them than possibly getting 12 purchases from a retailer over a year. This is how they price their discount.
Every day in newsagencies across Australia we promote brands such as Vogue with terrific in-store displays and we make the products available for browsing without cost. All of this investment by us helps publishers be able to pitch subscription offers.
It is no wonder newsagents get angry when they see subscription deals like this. At least Vogue is not pitching at a US subscription rate of 70% (and often more) off.