We are promoting the Christmas issue of donna day magazine with this aisle end display facing onto our dance floor.
I love the look of this issue, it stands out from Christmas magazines with a very different cover. This is why we chose it for an aisle end promotion.
Kudos to our in-store team for creating the gingerbread men to connect with the cover shot. This was their own initiative!
We are keen to maintain the Christmas theme throughout the newsagency. Our magazine aisle for the next four weeks will feature different Christmas themed titles.