The allocations process at ACP (Bauer) has decided that we should get more stock of the NW / Woman’s Day discount bundle.
There is no justification for then increase in our sales data. This is another recent example of unjustified supply increases by ACP.
Outside of the disappointing oversupply, there is the broader issue of the education of shoppers to not pay full cover price for magazines. These bundles are too available now. It’s a space I am not comfoirtable playing in as there is insufficient upside for us retailers.