The range of One Direction branded stationery we have in store are selling very well. Indeed, we will sell out.
On Wednesday we had one customer buy a bunch of items and call her friend telling them to come in right away to get her own set. Talk about strong word of mouth.
Our continued engagement with the One Direction brand is generating excellent new traffic for well as driving a more efficient shopping basket. We are thrilled with this success story.
Mark,
Who distributes this range.
Just glancing through the S/Mail today and
there is a “1D” store opening in Adelaide
for 31 days (1/12 to 31/12 only).
This sort of gouging really upsets me.
The landlords who allow these “fly by nighters” to come in and pay rent for one month and undermine their tenants who
have paid rents all year is just disgraceful.
All the 1D product will be available so I am
really glad that I haven’t outlaid any extra apart from the calendars which have sold
extremely well.
If little old Adelaide has a 1D shop surely Melbourne and Sydney and Brisbane will also have one so beware of purchasing the
product and being left with it.
While it’s frustrating June we will attract different shoppers. This type of shop will be visited by fans whereas we will be visited by families of fans.
That said, thanks to our own social media campaign for one of my stores has resulted in us being the local 1D centre – bringing in excellent sales.
We make our own success.