We are featuring the latest issue of Women’s Health magazine in a couple of terrific locations since it is doing so well for us. Our sales are up, jumping our national and state rankings. I put the considerably above channel average sales growth down to the magazine itself and the attention we give it. It responds to this.
We think about where Women’s Health will work best for us given the shoppers we have in-store.
Newsagents can achieve magazine sales growth. Yes, it’s hard work – the reward is more of the shoppers you target visiting. The challenge is a broken magazine distribution model that preys on this good work we do.