With the release of The Hobbit movie getting plenty of media attention we are pleased to have a range of toys and other Hobbit branded products on the shelves in time for Christmas buying.
Marketing people tell me that the movie will be huge for retailers so we decided to ensure we got known for being in this space.
Connecting with mega brands is as important as our focus on major seasons. A good brand can give excellent results. We saw this with the first Twilight movie also The Smurfs movie and several others.
Being known as a go to retailer for these movie franchise brands as well as seasons is good for business as we transition from attracting shoppers for more traditional (and somewhat challenged) items.