We are promoting The Australian Women’s Weekly and Better Homes and Gardens with newspapers as a third off-location activity for each of these vitally important monthly magazines. This newspaper location is vital for the Christmas issue of both magazines. By the time shoppers reach our newspaper stand they will have passed two locations pitching each of these titles already.
Since Cairns Post started printing in Townsville my papers don’t arrive until midday. I am using the paper stand for promotions and expect to make more profit from this use than I would from papers sales.