We have had these Chatter Munks at the counter for just on a week with one of them turned on so customers can experience them first-hand. It is terrific seeing someone purchase one on impulse, extending the basket with an excellent margin item.
What is even more exciting is the opportunity to say to a customer if you like this you’ll probably like … – I saw that happen yesterday and the suggested item was purchased as well. All up, $35.00 added to the basket on impulse – all because of this cute little Chatter Munk display at the counter.
So here is my tip: try low to medium priced interactive products at the counter. They work better for us than candy.
Anything you do at the counter should have a week, maybe two, to run. If it does not work for you, try something else. The keys to success I have found are: de-clutter so that the product you are targeting can be seen, make sure it is easily understood, love the product, train your team, make sure its relevant to your shoppers.
Great tip!