Good newsagency software gives newsagents easy access to the average number of items in each shopping basked and the average value of purchases in each shopping basket.
The current newsagency channel average, not taking into account lottery product sales, is 1.53 items per basket. This is low compared to any of our peer retailers. Do you know what your figure is and whether it has changed this year compared to last? Go find out, it’s important since your most important competitor in terms of business performance is you.
My own newsagency software provides basket size data on several reports, so we can easily see how we are tracking compared to last year, last month and for other times. Growing basket size is one of a series of growth KPIs we have for our businesses as part of what we call a small steps strategy.