The merchandising unit for one of our Christmas items has a LCD screen on which plays a commercial for the item. This is the perfect merchandising unit. The video attracts shoppers. In a minute they see how the product works and who it appeals to.
The sound is not intrusive – just enough to attract shopper attention.
The video is a key factor in achieving sales of 15 in just over a week.
Showing products to shoppers is key to retail success. The video playing does this without costing is labour. This is where the unit with the LCD screen works a treat.
This screen is similar to what we used some years ago promoting a paper cutter from 3M.
Is this product available in NZ?
You’d need to check with local gift suppliers Mal. Here in Australia it’s exclusive to one.