Franchising magazine today published a report on a consumer promotion run by Supanews. The contest attracted more than 110,000 entries and 14,000 Facebook likes over six weeks. Impressive numbers and even more so if the group leverages the database into more shopper traffic and sales.
The promotion is interesting in that the winner gets to participate in a game of chance which has a a one in fifty chance of winning a $1 million prize.
Building and cultivating a shopper database is important in today’s retail world.
Who bears the cost of the $1 million if the winner chooses correctly?
My understanding is that it’s an insurance company. They offer products like this for a game of chance. You pay a premium to insure against the winner of the game of chance to pick the envelope that unlocks the $1M prize.
What! no criticism of supanews?
Retired, you should respect the post for the way it was written and leave of with the shit stirring Mate.
Cheers
Al
Whoa Alan,
cut back on the Ciallis medication amigo, the active ingredient is getting the wrong head excited.
Mr Fletcher has a long history with the supanews group – check the archives
Retired Allan is right, this post is about a promotion that has worked well. Not sure why you are dredging up history. That the history is there shows that there is no air-brushing of history here.