10 cents of every copy of next week’s New Idea sold will be donated to the McHappy Day campaign run by McDonalds. The fund raising goal this year is $3.6 million. Connecting us with the campaign through the New Idea donation is a good reason to give the magazine extra attention.
We know from boxed Christmas card and Mother’s Day card sales the value of a charity tie in and newsagents often push this with extra collateral. Our plan in my stores is to draw attention to the charity component of a New Idea purchase next week.
Cant get excited about Maccas at the moment. News limited have been partnering, giving away daily newspapers with “meals” for a month or so now. I reckon our newspaper sales are down a bit due to this, about 7%. Bless you NI though- a great initiative for a worthwhile case.
Nearly 400 copies of New Idea going to McDonalds in next town.
Nice one Pacific Mags .