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Home and Away 25th anniversary special set to drive sales

The one-shot magazine celebrating the 21st anniversary of Home and Away sold very well. I expect the one-shot celebrating 25 years will do just as well. It comes out Monday and pacific magazines is supporting this with plenty of marketing including ads and social media. I like the pre-sale promotional flyers provided to newsagents yesterday for customisation and printing in-store. We have set aside prime space to go hard promoting this opportunity. We will use it to pull traffic to the store and to extend the basket. Pacific announced details late yesterday to nexus marketing program members.

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