Halloween ended for us yesterday with sales up more than 100% on last year. This is a good result off of strong numbers from a year before. It’s financially more valuable for us than Father’s Day – not only because of the numbers directly for the season but because of other items halloween shoppers purchased.
It’s the basket efficiency of Halloween that I really like.
Up until mid Wednesday we were not discounting. In the end, we sold out and that was our goal. We ended up bringing in considerably more stock than planned – once we saw how this season was behaving compared to previous years. It was good to see our original sales forecast blown out of the water.
I am confident that some shoppers visiting us for the first time because of Halloween will be back soon.