The timing of the latest issue of Vogue is perfect with Black caviar featuring on the cover. Out tomorrow in NSW, VIC and QLD metro, supply has been increased, especially in Victoria where Melbourne Cup fever is in full swing.
We will promote this issue of Vogue in a high-traffic position to attract those who may not usually buy the title. This cover an an excellent opportunity.
Lotto has a bit of competition for the Melbourne cup this year. Will Melbourne Cup betting sales transfer to Lotto which has a far better offer (in my view), fingers crossed.