I like the attention to detail by Pacific Magazines in the counter unit provided for the five-part One Direction magazine series. The tabs separating each of the issues is clever. It is attention to detail like this that helps drive sales and guide organisation of the product. Someone at Pacific has done a terrific job here.
The One Direction titles are selling well for us – both generating traffic and being picked up by existing shoppers on impulse. It’s helping us enjoy double digit magazine growth for the last month.
How do I get one of these counter units?