We are enjoying tremendous double-digit growth with ink sales thanks to continuous flyer marketing to thousands of homes and businesses around our newsagency and thanks to moving ink to behind the counter.
You know you have a flyer that works when shoppers come in with the flyer in-hand the product they want circled on the flyer. We’re focusing only on brand name ink and toner – HP, Canon, Epson and Brother. Our prices are competitive with every retailer in this space in our area – the flyer promotes this. Ink is our trojan horse, showing that our business is not expensive in the way Australians think newsagencies are expensive.