gigaom reports about a presentation in San Francisco by Amazon’s Vice President for Kindle content to magazine publishers on Monday about challenges publishers face as they move to digital platforms.
“Even books, which is an easier transition for people, is a difficult task. When we started, we didn’t look at who was selling digital books at the time, we looked at the print book,” Grandinetti said. “Because it’s lightweight, it’s resilient, it’s inexpensive. And the print magazine is also very very good at what it does. And the digital experience only approximates a small amount of that in many ways.”
He said the consumers love many of the things that have made books great for 500 years, and many of the challenges in getting them to adopt digital are even trickier with magazines. They tend to rely more on large glossy photos and less printed text, things that don’t always transfer as well to a variety of digital formats and devices.
Newsagents who want to be better informed about print media disruption need to read the article.
The possible end game here could be bigger than T2020. That said, I’m not scared by that. The opportunities for our business are tremendous as long as we develop business plans grounded in embracing and that serve our needs.
Amazon’s Vice President for Kindle ” that’s your words Mark” , is a total wanker He has come with nothing to say on how he can even give a better the experience on whats available now, only to try mocking mags by saying there 500 years old. really Mark stop and filter the crap out before newsagents have to read it.
Paul you’re entitled to your view just as the Amazon rep. is. Newsagents would ignore this and other disruption at their peril. Opportunities abound. No one forces you to read what I write.