We are promoting the frankie magazine, 2013 diary and 2013 calendar together in the usual location for the title. frankie is an important brand for us because of terrific sales and because it demonstrates relevance to a demographic important to our future.
This in-location promotion is in addition to the aisle-end promotion of the magazine that I wrote about yesterday.
Placing branded diaries and calendars with their respective magazines is vital to attracting impulse purchases.